Listening on the Web
June 21, 2010 – Like any conversation, a large part of talking is… listening. This is also important when thinking through your Social Media strategy. “Who’s saying what” about your brand is equally...
View ArticleDigital Cosmetic Mirror: Try On Makeup Virtually
June 24, 2010 – IBM has recently teamed up with Israel-based EZface to create a “virtual mirror†that allows you to see what makeup looks like on your face without ever opening a compact. Inside...
View ArticleAugmented Reality Comes to Home Depot
June 24, 2010 – Businesses love gift cards. But with so many gift cards out there (from Chili’s to Nordstrom), how do you distinguish yourself from the rest of the pack? Home Depot thinks augmented...
View Article“Coffee and a Bagel, with a Side of Twitter, Please.”
June 29, 2010 – It’s true that each person has a “morning routine” of sorts, and that routine is as unique as the individual, but lately, certain technologies have made their way into many of those...
View ArticleFacebook Scraps a $100 Million Dollar Business
July 9, 2010 – Come August 1, you will no longer have the option of paying real money for fake gifts to post on someone’s virtual “Wall” on Facebook. It sounds crazy, but I can’t help but think, “who...
View ArticleFoursquare’s 1,000,000 Daily Check-Ins, Reached 100,000,000
July 22, 2010 – This week, Foursquare hit a new milestone. Known for creating ernest in communities to “check-in” at people’s favorite spots, only to be rewarded (whether clout as Mayor, or physical...
View ArticleSocial Media Campaign Boosts Old Spice Body Wash Sales, 107%.
July 28, 2010 – If you’re anything like me, you YouTube Old Spice commercials with your friends and family, or anytime you need an honest laugh in the middle of the day. Now, however, we’re not the...
View Article“The Booty Reader” by Old Navy
August 5, 2010 – Have you ever longed for the future of shopping for jeans to be determined for you, or are you the kind of shopper who likes trying on endless styles of denim before you settle on one...
View ArticleMaking the Most of Twitter, from a Corporate Level
September 16, 2010 – Big corporations have been quick to harness the power of Twitter in an effort to speak directly to their clients. Jesse Engle, founder & CEO of CoTweet, spoke to CNBC about the...
View ArticleIt’s that time of year again…
August 18, 2011 – It’s back to school time! We found a shopping mall with a great marketing idea for the season. Jacksonville Mall has a completely separate website just for back to school shopping,...
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